Bloco Urbano wants to open the door to a better way of experiencing architecture. And this is the motto for the whole brand identity design. The icon, shaped like a "B," emerges from an architectural concept, representing a house's floor plan with an open door and a line created by the entrance of a beam of light. The custom typography features straight lines often seen in architecture, along with some triangular details that echo the concept of light entry from the main icon. Architecture should be tailored to the space and individual needs of each person, and from this notion comes the idea of using the "B" as a responsive form that adapts to various layouts, creating a frame for content or images.