BEST DESIGN
PROFESSIONAL WINNER
LITERAL
Mehmet Gözetlik
In the Literal rebranding, we were tasked with creating a community brand in multiple areas, from music to fashion to production, editorial content, and even brand collaborations. This project is an example of how a simple rebranding brief evolved into a comprehensive project update that strengthened marketing and sales efforts. We redefined the project, designed a new logotype, created a new custom typeface, and developed an integrated visual strategy based on the theme of "longing for a better". In contrast to the debranding trend among fashion brands, our goal was to establish Literal as a distinctive brand and cultivate a unique design language. Uniqueness is the key to being remembered.
![LITERAL](https://static.wixstatic.com/media/f50366_f1865994051d44ff87d3cd763a62e7b3~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/01.jpg)
![LITERAL](https://static.wixstatic.com/media/f50366_d567a50d48c0437d85e30a56da8d50f9~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/03.jpg)
![LITERAL](https://static.wixstatic.com/media/f50366_5f87097512de4f398c0c08894a446998~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/05.jpg)
![LITERAL](https://static.wixstatic.com/media/f50366_25da4714605d4ad4a4f9c16d7941bf1b~mv2.jpg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/04.jpg)
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