ABOUT THE CREATOR/S:
Tofu Design is a creative digital design studio for mission-driven brands. We specialize in UI/UX and branding but most of all, we are just a bunch of passionate people who enjoy the art of design in all shape and form. We appreciate purposeful design and have fortunately worked with companies big and small from all over the world who shares this value with us.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Daniel
Tofu Design
Tan
WORK/ PROJECT DESCRIPTION:
The Sixth Mass Extinction, or more dearly known as the climate crisis, is a difficult topic that no one is a stranger to. There is no easy way to talk about it, but what if there's a better way to present it? When we started this project, we had one goal in mind: to tell a compelling story about an unsettling and difficult subject in a palatable and engaging way. We wanted people to fully immerse into a subject — one that genuinely inspires them to dive deep — all without feeling intimidated. Our design approach for this project plays into maximising the possibilities of parallax using a horizontal scroll. We wanted to create a 3D effect using only 2D elements, giving each animal and its environment depth and personality.
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ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
S4 - Social Good
T6 - Interactive Design
T2 - UI/ UX Design
The Sixth Mass Extinction