ABOUT THE CREATOR/S:
Yefan Liu is a product and industrial designer whose work bridges consumer experience, brand storytelling, and cultural narrative. With experience across consumer goods, packaging, and sustainability-driven design, her work has earned recognition from Red Dot, IDA, and Paris Design Awards, and been exhibited in London and New York.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Yefan
Zilan Zhou
Liu
WORK/ PROJECT DESCRIPTION:
This project reimagines a calendar as a medium for emotional storytelling and environmental action. Each month, users receive a letter “from” an endangered species—an invitation to reflect, make a personal pledge, and mark a meaningful date. The foldable design turns each card into both a calendar and a time capsule, encouraging ritual-based interaction rooted in empathy. Using biodegradable materials and clear visual prompts, it transforms passive awareness into active care—bridging the emotional gap between biodiversity loss and daily life. The result is not just a product, but a purpose-led experience.
PRIMARY CATEGORY:
D5 - Packaging Design
SECONDARY CATEGORY:
A1 - Illustrations
ADDITIONAL CATEGORY:
A Calendar of Love Letters