Armitron needed a modern, conversion-focused Shopify store to support its refreshed brand identity. While their branding agency crafted a new tone of voice, strategy, and visual identity, our challenge was to translate that into a seamless ecommerce experience. The existing site lacked intuitive navigation, mobile optimization, and a design that aligned with the newly established brand direction. Our team led the full Shopify redesign and development, ensuring every aspect of the ecommerce experience reflected Armitron’s updated brand identity. Working closely with the branding agency, we implemented their strategy, tone of voice, and CI into the digital store.