Bar Sorriso is a concept for a high-end cocktail bar located in the heart of New York City, The goal is to create a unique brand identity that would stand out in the city's competitive nightlife scene. Drawing inspiration from Italian Futurism, Art Deco, and the vibrant Mediterranean of the 1970s, the project aims to evoke a sense of timelessness and modern sophistication.

The themes are chosen to reflect the bar's name, "Sorriso," meaning "smile" in Italian, ensuring that the atmosphere radiates warmth, joy, and an inviting aura.

The designs incorporate bold, geometric patterns and sleek lines characteristic of Italian Futurism, blended with the opulence of Art Deco. These elements were complemented by a bright and colorful palette reminiscent of the sunny Mediterranean coast of the 1970s, creating a bold exciting aesthetic.

The result is a captivating brand identity that not only resonates with the target clientele but also establishes Bar Sorriso as a premier destination for those seeking an exquisite and memorable cocktail experience in New York City.