The Bigbun branding project visualizes a playful burger‑brand identity through character illustration, each character representing signature flavors (Veg, Beef, Chicken). It uses exaggeration and vibrant personalities to convey Bigbun’s cheeky tone. A bespoke illustration system ensures brand consistency across touchpoints. The design reinforces the identity’s humor and appetite appeal in a whimsical, tongue‑in‑cheek style