I rebranded Blue Tea to shift it from a purely functional herbal product into a calm, contemporary wellness experience. I began with research into consumer expectations, competitor positioning, and the emotional role of tea as a daily ritual. Using these insights, I developed a visual system, refined typography, and a textured artisanal yet modern tone to communicate clarity, credibility, and warmth. I designed the packaging, visual language, and digital applications as a cohesive ecosystem, elevating the product while reinforcing its core promise, a mindful, caffeine-free ritual that feels both premium and personal.