Cashyst is a licensed private investigation firm specialising in the recovery of unclaimed money across the US. Their mission is to help individuals and families reclaim assets through a seamless, compassionate, and trustworthy process. The goal of this identity was to position Cashyst as a professional and credible service, while maintaining a modern, simple, and friendly visual tone. We wanted the brand to feel clean but approachable. Not too cold but not overly playful either. The mark combines three elements: a smile (representing positive outcomes), a dollar sign (reflecting financial services), & an anchor (symbolising security and stability). These elements were used to reflect the company’s values and mission