ABOUT THE CREATOR/S:
A creative by trade but storyteller by heart, I use my vibrant background and experiences to indulge in my creative passions. As a Graphic Designer and Illustrator with a thirst for experimentation I’ve touched on a broad range of creative aspects, but my focus lies within branding, packaging, illustration, editorial and the process in-between. Using my skills, I provide services for clients both big and small, help them develop a voice, flexible creative concepts for their visions and more.
WORK/ PROJECT DESCRIPTION:
Chocola is a chocolate branding developed using my Caribbean roots as a main source of inspiration. Through the use of illustrations and vibrant colors I’ve developed this brand’s voice by designing its packaging in an individualistic yet cohesive manner. Each chocolate flavor is emulated through a uniquely designed, hand drawn character that stands out from the packaging's mostly abstracted background along with its logotype. However, its packaging also remains harmonious through the use of linework and its layout structure. Overall, its presence is intentionally eye catching to draw consumers in and showcase the cultural aspects on which the brand was developed.
A1 - Illustrations
D5 - Packaging Design