ABOUT THE CREATOR/S:
Hello, I am Luis Eduardo, a freelance brand and graphic designer with a portfolio boasting over 60 meticulously designed brands. In my current three years of experience, I have embodied a “less is more” technique. Simplicity, minimalism and elegance. A white paper waiting for a new graphic universe. An infinite world of creativity and carefully crafted stories. Where a brand subtly yells its identity, when less is always more and the deal is in the details.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Luis Eduardo
Freelancer
Castellon
WORK/ PROJECT DESCRIPTION:
The name DŌMO comes from the Japanese words for "appreciation" or "being grateful". In English, it translates to "very", which in Spanish would be "muy". It's an expression that the Japanese use to demonstrate appreciation towards something and/or someone. The project is about a coffee lounge that features a specialty bar with cold brews and refreshers with a Japanese touch. Its logo is created from the letter Ō with its characteristic Japanese grammatical symbol, along with a slight touch in the center depicting a coffee bean. Its logo variations will be used in cups, t-shirts, tote bags, among others, including the interior design of the establishment. It presents a strong identity that offers versatility within its own essence.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B1 - Brand Identity
Dōmo Coffee Lounge