ABOUT THE CREATOR/S:
Francesco Milanesio unisce design e narrazione attraverso media e tecnologie. Laureato in Filosofia e Psicologia, con Master in Comunicazione Multimediale e certificazione Nielsen Norman, ha fatto parte dell’Osservatorio Design Thinking del Politecnico di Milano. Dopo esperienze in Armando Testa e alla guida di Bitmama, oggi è Direttore Creativo Esecutivo di Triplesense Reply. Si occupa di AI, innovazione e Design.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Francesco
TRIPLESENSE REPLY
Milanesio
WORK/ PROJECT DESCRIPTION:
We designed a phygital interactive experience for Marelli that brings software-defined vehicle (SDV) concepts to life. Through touch interaction, 3D elements, animated content, and intuitive gestures, users can explore three vehicle architectures, activate features, and see their real-time impact on performance and cost. The app is modular, scalable, and hardware-flexible—perfect for events, showrooms, and demos. By making complex innovation accessible and tangible, the experience enhances understanding, supports sales, and positions Marelli as a forward-thinking leader in automotive technology.
PRIMARY CATEGORY:
T6 - Interactive Design
SECONDARY CATEGORY:
ADDITIONAL CATEGORY:
Driving Innovation