ABOUT THE CREATOR/S:
Robert trained as a photographer before working internationally in creative management roles for agencies including Saatchi & Saatchi, JWT, Springer & Jacoby and Scholz & Friends. He helped develop and manage global brands including BMW, Jeep, Volkswagen and Samsung. In 1999, Robert joined Foote Cone Belding where he worked primarily in Asia, leaving the network after eight years as Worldwide Creative Director. In 2007, Robert was hired to setup and run a Dubai-owned boutique agency with offices
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Robert
Driving Growth
Mitchell
WORK/ PROJECT DESCRIPTION:
Driving Growth manages the social media presence for Dunes and Stars across key digital platforms, developing a storytelling-led content strategy designed to position the brand as a premium expedition experience rather than a traditional tour operator. The work combines cinematic desert narratives, guest-experience storytelling, cultural insight, photography direction, expedition highlights and platform-specific content designed to build aspiration, trust and international visibility. The strategy focuses heavily on emotional storytelling, authenticity and sense of place, balancing adventure with refinement to reflect the brand’s unique positioning within the luxury travel market. Content is tailored to support discovery, engagement and
PRIMARY CATEGORY:
D6 - Social Media Design
SECONDARY CATEGORY:
MA3 - Social Media Campaign
ADDITIONAL CATEGORY:
Dunes and Stars social media