ABOUT THE CREATOR/S:
Francesco Milanesio unisce design e narrazione attraverso media e tecnologie. Laureato in Filosofia e Psicologia, con Master in Comunicazione Multimediale e certificazione Nielsen Norman, ha fatto parte dell’Osservatorio Design Thinking del Politecnico di Milano. Dopo esperienze in Armando Testa e alla guida di Bitmama, oggi è Direttore Creativo Esecutivo di Triplesense Reply. Si occupa di AI, innovazione e Design.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Francesco
TRIPLESENSE REPLY
Milanesio
WORK/ PROJECT DESCRIPTION:
As part of Eden Viaggi’s rebrand, we designed a series of illustrated travel catalog covers that reflect the brand’s evolving identity. The first version featured close-up figures wearing sunglasses, with destinations reflected in the lenses. The second moved the character farther back, introducing a symbolic animal to represent each location. Finally, the most recent covers removed the sunglasses entirely: a woman is shown from behind, facing the destination. The scenes are more essential, immersive, and inspired by social media aesthetics. This visual journey expresses a more flexible, experience-driven way of traveling—modern, emotional, and story-led.
PRIMARY CATEGORY:
A1 - Illustrations
SECONDARY CATEGORY:
ADDITIONAL CATEGORY:
Eden