ABOUT THE CREATOR/S:
I’m a freelance art + design director with 10+ years experience in helping brands and agencies with branding, creative direction and design. I won my elementary school drawing contest on the subject; 'School of the future'. My favourite color is #003CFF and I like to use "Plussen" to move things forward. I’m also part of a book club and sometimes I secretly still like to 360-flip a skateboard.
Gaiyo's rebranding, visual Identity, design system, art direction, digital design was all created in collaboration with Gardeners. Here is the team who worked on the project:
Account — Noumy van Willigen, Irene Spronk, Nadine Marcar
Strategy — Liz van Houten, Pascal van Ham
Creation — Claire Ouwejan, Ferdy Joosen, Nikki de la Rambelje
Design — Gijs Lammers, Yasmine Bouma
Animation — STUDIO NORI, Marco Kruk
Music & SFX — Earforce, Thomas Wagenaar
Mediapartner — Zuiver Media, Dave Kroon
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Gijs
Gardeners
Lammers
WORK/ PROJECT DESCRIPTION:
Gaiyo –meaning "overview" in Japanese– brings together all mobility options into one app. Hereby addressing the pressing needs of big and bustling urban centers. Gaiyo revolutionizes the way people navigate cities by creating a smarter, more conscious, and sustainable approach to mobility. No more juggling of multiple apps, but one key that gives you a comprehensive overview of all available sharing options, accessible anytime, anywhere and for anyone. From shared cars to scooters, bicycles, buses, metros, and trains, Gaiyo's mission is to create "greener and cleaner cities" so users can move smarter and more swiftly to and through the city. This has shaped the visual identity by seamlessly fusing the concept of motion with an architectoni
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
B1 - Brand Identity
B2 - Brand Collateral
GAIYO