ABOUT THE CREATOR/S:
Branding and packaging expert specializing in powerful design for beauty, personal care and wellness brands. I craft visually striking identities that not only stand out but connect deeply with audiences. With a passion for storytelling and clarity, I transform businesses into unforgettable, premium brands.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Maria
Graphics of Maya
Karampalasi
WORK/ PROJECT DESCRIPTION:
Hundinspiration, a successful Swedish pet brand of 14 years, approached me to rebrand their outdated identity and develop their first ever range of products with stand out packaging. Their logo lacked cohesion—no defined typefaces, color palette, or logo variations. The detailed dog illustration didn’t reflect their story, nor did it scale well. After strategic questions and research, I developed moodboards aligned with their vision: timeless, elegant, bohemian. Inspired by the owner’s black lab, Bella, we simplified the logo, refined the typography, and built a cohesive, premium brand system.
PRIMARY CATEGORY:
D5 - Packaging Design
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Hundinspiration