Supporting the growth potential of Installer and Elemental, with a strong and distinctive brand system. To support the growth of Installer and Elemental, a brand strategy and design approach was developed to bring consistency across both brands. The negative space framing the wordmarks acts as a foundation or stage, representing the brands’ mission of providing a ‘platform’ or ‘stage’ for bringing together professionals in the building industry. The brand architecture was revisited and an effective system introduced, bringing balance and cohesion across both brands – whilst also enabling future initiatives to come to life beneath them.