ABOUT THE CREATOR/S:
I've been working in advertising for over 20 years. I'm an Art Director by trade and an innovator, brand ambassador, problem solver, and a photographer by nature. I get a rush from coming up with original and smart ideas. I like to think of myself as an 'aspiring inventor' – once I inject a germ of an idea in my head, it metabolizes until it consumes me. Brainstorming ideas involves an endless quest to ferret out details, in hopes of discovering some hidden and more meaningful truth.
WORK/ PROJECT DESCRIPTION:
Created its logo identity, along with KIU’s brand positioning and collateral assets to use across various marketing channels. The company envisions to exclusively distribute sustainable, recycled, organic, eco-friendly, recyclable, reusable products to B2B and B2C customers through an omni-channel approach in Canada.
B1 - Brand Identity
B2 - Brand Collateral