ABOUT THE CREATOR/S:
An internationally recognized design leader, currently as Director of Experience Design for one of Fast Company's '7 Companies That are Changing the World' & ‘30 Most Important Design Companies’, fuseproject. For nearly two decades, I have led the design of integrated services, products and platforms for many of the world’s best-known brands.
WORK/ PROJECT DESCRIPTION:
As Land Rover enters a new chapter and continues to evolve their range of vehicles, so too must their online presence. The below are represenative visuals from the directional uplift and visual language definition that I created. The exercise revolved around challenging Land Rover's layout and interaction framework from what they have today. With the Land Rover brand set to evolve even more of the coming years, the complete connected experience continues to be a key strategic priority for Land Rover.
T2 - UI/ UX Design
T1 - Website Design