Lightedge’s new brand—also crafted by Atomicdust—invites visitors to, “See beyond.” Beyond their current challenges? Of course. More than that, “See beyond” is a bold promise that Lightedge won’t stop with expected solutions, and will pull from the best technologies to craft a custom hybrid cloud solution for every client. The site’s design steps outside industry-standard sparse, blue color schemes, while still feeling completely appropriate for the sector. Bright graphics, along with subtle animations, visually lead visitors to critical information like core solutions, case studies and thought leadership content.