ABOUT THE CREATOR/S:
Mehmet Gözetlik is one of the world's most influential brand designers. His brand identity projects have been featured in international publications. He influenced the whole world with his project called "Minimalist Effect in the Maximalist Market". It was exhibited in the "Reason Design Emotion" sub-theme of the Beijing International Design Triennial and was a source of inspiration for the "No Noise Campaign" of Selfridges, a chain of high-end department stores in the UK.
WORK/ PROJECT DESCRIPTION:
In the Literal rebranding, we were tasked with creating a community brand in multiple areas, from music to fashion to production, editorial content, and even brand collaborations. This project is an example of how a simple rebranding brief evolved into a comprehensive project update that strengthened marketing and sales efforts. We redefined the project, designed a new logotype, created a new custom typeface, and developed an integrated visual strategy based on the theme of "longing for a better". In contrast to the debranding trend among fashion brands, our goal was to establish Literal as a distinctive brand and cultivate a unique design language. Uniqueness is the key to being remembered.
D10 - Typography
B1 - Brand Identity