ABOUT THE CREATOR/S:
I am a freelance motion designer who is crazy at animating logos. Bringing brands into motion and creating motion identities since 2020 and helping them communicate effectively I began my journey by working in the eSports industry on my smartphone after dropping out of college and falling in love with motion design. Along the way, I made a ton of incredible friends, many of whom I have worked with on design projects. When I am not playing with keyframes, I play badminton :)
WORK/ PROJECT DESCRIPTION:
The primary objective of this initiative is to establish a compelling identity that resonates with the local Indian market for our diagnostic center and pathology lab. Our focus has been on cultivating a sense of trust and credibility within the local audience, ensuring that the brand's identity is not only relatable but also positions it strategically among market competitors. By leveraging a thoughtful combination of visual elements, messaging, and branding strategies, we aim to forge a connection with the local community. This connection is rooted in reliability, transparency, and a deep understanding of the healthcare needs specific to the Indian context.
MO7 - Motion Graphics
B1 - Brand Identity