ABOUT THE CREATOR/S:
A creative agency with a difference.
We believe great ideas have the power to change the world. And we work with brands who share a similar attitude.
We’re an eclectic bunch. It’s always been our thing to employ people who have worked client side and those that have been in agencies. This helps us empathise with our clients, which makes us more agile and collaborative.
Based in the beautiful Kent countryside, we’re just a short journey from the hustle and bustle of London. We even have staff in Europe and Australia!
These are just some of the reasons we’ve been voted in Campaign Magazine’s top 100 places to work.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Ben
Catch A Fire Agency
May
WORK/ PROJECT DESCRIPTION:
After three seasons of the Make It Plant campaign, we wanted to freshen things up and create a campaign that was a little more disruptive. The barrier that needed to be broken is the perception that plant-based alternatives can’t perform as well as dairy in professional applications. For this project, we wanted to address this specifically with the Violife Professional range of dairy cream alternatives. Whilst not all in the range are 100% plant-based, they all offer a highly functional alternative to dairy with even more great benefits. Our challenge was how we could strike an emotional chord with operators and say: dairy cream, you’re out of date, in a format that wasn’t just straight-up recipe inspiration.
PRIMARY CATEGORY:
MA1 - Marketing Campaign
SECONDARY CATEGORY:
MO4 - Digital Advertisements
ADDITIONAL CATEGORY:
MakeItPlant