ABOUT THE CREATOR/S:
Hellooo! My name is Ivan Delgado. I've been a professional packaging and branding designer at Landor ever since graduating from the Savannah College of Art and Design (BFA Graphic Design) in 2021. To me, design is the crossroads between looking cool and being smart. The best designs are as beautiful as they are sensible. Nailing this balance is a challenge I love to solve again and again. Outside of design, I read science fiction/horror, practice the saxophone, and not-so-guiltily sing karaoke.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Ivan
Landor
Delgado
WORK/ PROJECT DESCRIPTION:
Inspired by Maruchan's iconic double-wave motif, I modernized the Instant Lunch identity with the idea of "simple satisfaction". A cleaner pack reflects the simple cooking process. Introducing chopsticks transforms the waves into ramen. A new logo adopts more noodle-y forms to cue comfort and joy.
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
D5 - Packaging Design
B1 - Brand Identity
Maruchan Instant Lunch