ABOUT THE CREATOR/S:
Archipel is a forward-thinking company that builds bridges between ideas, cultures, and people. Rooted in collaboration and innovation, Archipel designs and delivers solutions that support meaningful transformation—whether in organizations, communities, or ecosystems. At its core, Archipel is about connection. The company brings together a diverse collective of experts, creators, and change-makers to work across disciplines and sectors. Through a blend of strategy, creativity, and systems think
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Michel
Agence Archipel
Barrière
WORK/ PROJECT DESCRIPTION:
A trusted name in aesthetic care for over 20 years across the country, Victoria Park Medispa chose to evolve in order to better reflect its expertise and leadership. In a rapidly expanding market, where demand for anti-aging treatments and injectables continues to grow, it became essential for the brand to strengthen its positioning and assert its place in the industry. Rethinking Victoria Park Medispa’s brand strategy to strengthen its positioning in a rapidly evolving market. This involved a complete overhaul of its brand identity and one of its main customer touchpoints—its website. The new identity was developed around the theme “Own Your Extraordinary.”
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
T1 - Website Design
ADDITIONAL CATEGORY:
Medispa Victoria Park - Rebranding