Logo design, brand assets and landing page were developed for Motive, Inc. Our biggest challenge on the project was to bridge the gap between desired 'retro' vibes and modern lean software solutions that Motive offers. Motive provides powerful solutions to car dealership websites. By mixing serif typography with vivid colors and retro photography we achieved retro vibe Motive was after. On the other hand, we used layout smartly in addition with minimal and clean illustrations to achieve software touch in this branding.