ABOUT THE CREATOR/S:
MY NAME IS AJAYI OLUWATOYESE, A CREATIVE DESIGNER WITH OVER 6 YEARS EXPERIENCE AND EXPERTISE IN BRAND DESIGN, FOR ME DESIGN IS FUN AND I LOVE TO SHARE KNOWLEDGE, OVER THE YEARS I HAVE BUILT STUNNING BRAND IDENTIES FOR BUSINESSESS ACROSS DIFFRENT INDUSTRIES, AND I HAVE MENTORED OVER 150+ YOUNG CRERATIVE, MY GOAL IS TO BUILD A DESIGN CAREER WORTH EMULATING AND TO BE KNOWN FOR BEING ONE OF THE BEST IN AFRICA
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Ajayi
VLAD
Oluwatoyese
WORK/ PROJECT DESCRIPTION:
New Kindred is a culture and strategy studio specifically designed to bridge the gap between brands, the gaming industry, and the next generation of audiences. In a saturated market where "growth" often translates to "shouting louder," New Kindred was built on the counter-intuitive philosophy that relevance isn't about volume; it is about being remembered. We developed a brand identity and strategic framework that helps companies stop acting like advertisers and start acting like humans. By positioning brands where people already play, connect, and create, New Kindred fosters a sustainable ecosystem where brands, creators, and communities grow together unlocking specific economic value and opportunity for Africa’s next generation. The core
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B3 - Brand Messaging
ADDITIONAL CATEGORY:
New Kindred Brand Case Study