ABOUT THE CREATOR/S:
Already Been Chewed (ABC) is a creative agency specializing in design, motion graphics, and branding. They collaborated with Nike on the launch of the Air Max 1000, focusing on storytelling and visual content. ABC's work emphasizes innovative design and engaging narratives to enhance brand experiences.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Donny
Already Been Chewed
Smith
WORK/ PROJECT DESCRIPTION:
Already Been Chewed partnered with Nike to create visual content for the launch of the Air Max 1000. The project highlighted the innovative 3D-printed design of the shoe, developed in collaboration with Zellerfeld. ABC produced storytelling elements and visuals for the product's debut at ComplexCon, including materials for the exclusive booth by Hotel Creative. The campaign emphasized sustainability and the advanced manufacturing process behind the Air Max 1000.
PRIMARY CATEGORY:
MO10 - 3D Animation
SECONDARY CATEGORY:
MA1 - Marketing Campaign
ADDITIONAL CATEGORY:
Nike Air Max 1000