In August 2024, we turned the lens on ourselves. After five years of building brand systems for B2B companies, we realized our own identity had drifted from what we set out to create. We'd grown, evolved, and sharpened our methodology—but our visual presence hadn't kept pace with who we'd become. This rebrand is a return to our founding principle: that the strongest brands are human first. Not polished to the point of sterile. Not dressed in corporate armor. Just clear, intentional, and real. The result is a visual system that reflects how we actually work: methodical, thoughtful, and deeply collaborative.