ABOUT THE CREATOR/S:
Art Director and Senior Designer, I craft brand identities and digital experiences that seamlessly blend strategy, creativity, and meaning. What sets me apart is my ability to connect ideas, uncover a strong narrative thread, and express it fluidly across multiple touchpoints. I navigate easily between creative worlds and multicultural contexts, with a particular sensitivity to detail, human stories, and the depth behind each identity.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Dylan
Rugged.Studio
Rambinaising
WORK/ PROJECT DESCRIPTION:
OPTOPLUS has been Quebec’s trusted network of optometrists and opticians since 1991. With advanced diagnostic technology and a patient-first approach, their clinics provide personalized eye care that goes beyond vision—delivering expertise, accessibility, and a true sense of proximity. The big idea behind OPTOPLUS came from a universal reference: the silhouette of eyeglasses. By reducing this symbol to its simplest form, O-O, we established the foundation of the logotype and the new visual territory. In continuity, we developed a coherent design system. The same forms—circles and curves—expand the brand’s visual language across stationery, campaigns, and digital communications. They ensure unity and recognition while opening new expressive
PRIMARY CATEGORY:
B2 - Brand Collateral
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
OptoPlus