ABOUT THE CREATOR/S:
Michel Abajoli is a French-Greek designer based in Athens. In 2020, he founded Amd Workroom, a design studio committed to delivering impactful and original creative solutions. The studio combines a strong understanding of client needs with a dedication to crafting effective and meaningful designs. For over four years, his work has been centered on visual identity design and typographic aesthetics.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Michel
AMD workroom
Abajoli
WORK/ PROJECT DESCRIPTION:
We re-designed the logo and swan symbol, print collateral and a label sample case. The mission of the brand's transition was to create a logo and a branding system with a more fresh and refined look, that exude tradition and experience. The swan is the longstanding symbol of the brand since its founding in 1956. Our approach was to preserve this iconic element in a simplified form, incorporating shapes inspired by rounded labels. An abstract representation of the swan in a way that carries out a more delicate structure. An identity system was developed using the different major geometric shapes of labels. This unstructured composition is inspired by surfaces densely covered with stickers and labels,
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
D1 - Print Collateral
ADDITIONAL CATEGORY:
Ortakis Labels - Brand Identity