ABOUT THE CREATOR/S:
Samiksha is a multidisciplinary designer who started in interior design before transitioning into graphic design and later into UX and product design. With over 8 years of experience, she has worked in fintech, AI, and crypto, simplifying complex systems through human-centered design. She serves as VP of AIGA Miami, mentors on ADPList, and advises at RGD and Georgian College. Passionate about emerging tech and design leadership, she actively contributes to the UX and design community.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Samiksha
Freelancer
Makhijani
WORK/ PROJECT DESCRIPTION:
Panna is a luxury jewelry brand with a sophisticated identity, designed for socialites and entrepreneurs. Inspired by nature’s beauty and India’s gem heritage, Panna—meaning emerald in Hindi—symbolizes luxury, prosperity, and exclusivity. With a soft, refined tone, the brand focuses on high-quality stones and personalized designs. The logo follows the golden ratio, a principle linked to balance and harmony, forming an elegant abstract jewelry piece that also embodies the letter ‘P’. The emerald green and gold palette reflects royalty and wealth, reinforcing the brand’s luxurious appeal. Thoughtfully designed elements, including a sleek business card and letterhead, enhance Panna’s timeless elegance and prestige.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Panna Jewelry