ABOUT THE CREATOR/S:
Robin Son is a brand designer and podcast host who believes every brand has a brain. She’s best known for creating bold, personality-driven identities for businesses that want to disrupt their space. She’s also the host of Brand Your Brain, a podcast that collects and shares anonymous confessions from creatives to normalise the ups and downs of freelance life. The show carved out a space for creatives to feel seen, supported, and less alone.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Robin
Brands By Robin
Son
WORK/ PROJECT DESCRIPTION:
Penny is a luxury wellness brand focused on creating mini, all-in-one self care relief packs that cost less than a coffee. The brief for this project was to design an identity that felt refreshing, premium and stick with pastel tones. Every creative choice was made to highlight the brand’s convenient 'see a Penny pick it up" attitude, reflect its fun personality and target Gen Z consumers. We needed a main visual identity and packaging designs for each Penny Box. The result was a flexible identity system that feels playful and welcoming.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Penny