ABOUT THE CREATOR/S:
Hi! I'm Sunnie (Geng Min), founder of Cheeky Noot Studio. I specialise in bold, unconventional design that breaks the mould. I'm also a pre-service teacher, passionate about helping students use design as a tool to express ideas, challenge norms, and creatively advocate for social justice issues in the world around them.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Geng Min
Professional
Kuan
WORK/ PROJECT DESCRIPTION:
Plately is a passion project that reimagines the identity of a meal kit subscription service designed to ease dinnertime decision fatigue. Drawing inspiration from the structured yet generous architecture of the State Library Victoria, the brand system explores the tension between rigid routines and flexible solutions. Graphic elements reference grid-based architecture to represent pre-Plately chaos, while expanded visual forms evoke clarity and consistency. This case study investigates how structure, storytelling, and accessible design can work together to “resize the stress” of everyday cooking. The result is a brand that feels practical, calm, and refreshingly human—offering simple, affordable meals in a rhythm that fits real life.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Plately