To showcase Beats most advanced fitness headphone, the Powerbeats Pro 2, a premium three-minute film was developed. With innovation and collaboration at the forefront, the singular film uses data as a visual driving force through dynamic live-action, elite athletic performance and a refined, fresh CGI aesthetic. Throughout the process, from pitch to research to the final film, the idea of utilising a mix of techniques, to emphasise motion and sound in unison to visualise several chapters of the technical innovation of the product was explored.