ABOUT THE CREATOR/S:
At LOTIPA™, we believe brands must move, evolve and provoke. We reject the ordinary and build identities that lead and shift conversations. With roots in architecture, our approach blends structure with creativity. From Brazil to Portugal, we’ve helped brands in 18+ countries turn ambition into impact. We design for what’s next — always questioning more and setting new standards.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Alex
Lotipa Studio
Monteiro
WORK/ PROJECT DESCRIPTION:
Pyko came to us with no story, just a product. Our challenge was to build a brand from the ground up — one that could stand out in India’s emerging watch market by combining bold aesthetics with accessible luxury. Inspired by the word pico (peak), we created a name-driven concept rooted in ambition and individuality. The visual identity brings that narrative to life through vibrant colors, a custom logotype shaped by the geometry of a mountain peak and an hourglass, and a distinctive orange rectangle used across applications — a bold, minimalist symbol of the present moment. Every choice was guided by strategy, turning a nameless product into a brand with meaning, direction and room to grow.
PRIMARY CATEGORY:
B2 - Brand Collateral
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
Pyko - Watch Brand