ABOUT THE CREATOR/S:
I’m a Taiwanese designer with a background in Graphic Design and a growing focus in Jewelry Design. I earned my BFA in Graphic Design from the Savannah College of Art and Design (SCAD) in 2024 and am currently pursuing an MA in Jewelry Design at SCAD, graduating in May 2026. My practice is concept driven and detail oriented, rooted in visual storytelling and expanded through hands-on jewelry making, with my design passion originating from K-pop inspired poster and merchandise projects.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Student
Fifi
SCAD
Wu
WORK/ PROJECT DESCRIPTION:
For this project, I designed a logo and visual identity for a proposed bid for the 2036 Summer Olympic Games, choosing Seoul, South Korea as the host city. This project is an updated version of a previous assignment from Professor Fathi Bakkoush’s class. The logo is inspired by the traditional Korean bat symbol, which represents five forms of luck and fortune, simplified into a modern Olympic mark. The identity is supported by patterns based on Hangul and pictograms with rounded, geometric strokes that reflect the structure of Korean characters. Special thanks to Professor Soohyen Park for her guidance and inspiration.
PRIMARY CATEGORY:
B2 - Brand Collateral
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Seoul Summer Olympic 2036 Bid