ABOUT THE CREATOR/S:
Founded by Kristine Arth in 2018, Lobster Phone builds memorable identities, turning big ideas into brands you can't ignore. Named one of the top design studios for startups by TechCrunch, the studio has earned global recognition. Kristine has won awards from Red Dot to The Dieline, judged The One Show and SOTA, and spoken at AIGA, Brand New, and Adobe. Before Lobster Phone, Kristine built the brand practice at fuseproject under Yves Béhar, leading global identity work.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Kristine
Lobster Phone
Arth
WORK/ PROJECT DESCRIPTION:
Rooted in Ayurvedic tradition and based in Santa Fe since 1977, Soothing Touch creates trusted body care products embraced by professionals and daily rituals alike. Lobster Phone led a full rebrand to reconnect the visual identity to the brand’s heritage, values, and purpose; modernizing without losing its soul. We crafted a strategy and identity system that balances ritual and clarity. The fingerprint and droplet mark symbolize both care and connection, while the wave graphic evokes the layered landscapes of Santa Fe and the calming rhythm of application. A refined logo suite, custom iconography, structured type system, and systematic color palettes help organize nearly 100 SKUs across a broad product line. The result is a brand that fee
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
D5 - Packaging Design
ADDITIONAL CATEGORY:
Soothing Touch