ABOUT THE CREATOR/S:
Hey, I’m Vickie! I run Design Some Moore, where I help businesses create bold, unforgettable brands that stand out in the crowd💥 With a background in graphic design, I specialise in crafting custom logos, brand identities, and all sorts of digital assets. My approach uses the perfect mix of strategy and creativity, because designs should not only look amazing but actually do something for your business.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Vickie
Design Some Moore
Moore
WORK/ PROJECT DESCRIPTION:
South Fulton Run Club is a community-first movement created to make running accessible, joyful, and inclusive for everyone—regardless of pace, background, or experience. The original identity lacked clarity and cohesion, so we developed a bold, gender-neutral brand built around the message “Every Pace, Every Face.” This simple but powerful line became the heart of the brand, capturing its inclusive spirit and guiding all messaging—from mission statements to hashtags, apparel, and sponsor materials. The tone of voice balances grassroots warmth with professional polish, empowering runners to feel seen, supported, and proud of where they’re from. Since launching, the new messaging has helped the club grow its reach, deepen community connection
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
B2 - Brand Collateral
ADDITIONAL CATEGORY:
South Fulton Run Club