ABOUT THE CREATOR/S:
Hi, I’m Liangliang Luo (aka xMx Luo), a Chinese-born, London-based illustrator. I've collaborated with a diverse range of clients, from small charity organizations to global tech brands. I convert messages into flat and colorful illustrations, often incorporating diversified characters and fun elements. I also use animation and AR to enrich the narrative. You can find my work in places ranging from tech apps to Starbucks in your city. In my free time, I like foraging in the woods, and reading
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Liangliang
xMx design
Luo
WORK/ PROJECT DESCRIPTION:
A series of three campaign posters celebrating 25 Years of Transport for London (TfL). The project highlights key milestones in their journey, with a core concept of integrating the iconic TfL roundel with character illustrations to drive the messaging. These illustrations focus on accessibility and minority groups.
PRIMARY CATEGORY:
A1 - Illustrations
SECONDARY CATEGORY:
MA1 - Marketing Campaign
ADDITIONAL CATEGORY:
TFL 25 years