ABOUT THE CREATOR/S:
Jade Jay is a brand designer for lifestyle, wellness and product founders. She specialises in turning years of expertise into a brand that actually reflects it with one clear, strategic concept. Her work celebrates each brand’s individuality, connects with their audience, and sets them up for lasting success.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Jade
Jaycee Creative
Jay
WORK/ PROJECT DESCRIPTION:
Born from the founder's own experiences of frequent travel and the need for practical, easy-to-identify luggage. Based in the UAE, the brand blends high-end fashion editorial styling with everyday warmth. Rich burgundy and Dubai-sky blue sit alongside cream and black creating a premium but warm vibe. The logo itself had a subtle smile within the 'H'. A little nod to the name and the joy the brand is built around. Sketch-style illustrations and handwritten elements add personality and craft throughout. Design-led, considered and as personal as the products themselves.
PRIMARY CATEGORY:
B1 - Brand Identity
SECONDARY CATEGORY:
ADDITIONAL CATEGORY:
The Happy Tribe