ABOUT THE CREATOR/S:
Kristine Arth is the founder of Lobster Phone, a design studio that builds bold identities with a surreal twist. Her work balances precision with personality, turning big ideas into brands you can’t ignore. Named one of the top design studios for startups by TechCrunch, Lobster Phone has earned global recognition—and so has Kristine. She’s won awards from Red Dot to The Dieline, judged The One Show and SOTA, and spoken at AIGA, Brand New, and Adobe Live.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Kristine
Lobster Phone
Arth
WORK/ PROJECT DESCRIPTION:
We shaped THE MOODS as both product line and platform: a springboard for intergenerational connection, candid talk, and embodied confidence. It demystifies the hormonal shift and the cultural silence around it, giving women language for what’s changing—without making them feel “broken.” The system is anchored by MOODS’ values—Motivation, Optimism, Open-mindedness, Demystify, Support—so the tone stays clear, warm, and unafraid. Across the lineup—ENERGIZE (focus + hormone support), UNWIND (calm + balance), and RESET (thyroid + immunity)—the messaging treats care like momentum, not maintenance. Transdermal formats blend supplements with skincare, designed to fit real life: quick, tactile, and repeatable.
PRIMARY CATEGORY:
D5 - Packaging Design
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
The Moods