ABOUT THE CREATOR/S:
I'm Luiza Amorim, a graphic designer from Recife, Brazil. I've been living in Porto since 2017. I'm currently finishing my bachelor's degree in communication design at the Faculty of Fine Arts of the University of Porto. I consider myself a curious person, I'm always looking to learn and try new things. I'm also a bit of a geek, I have a collection of books, I'm always eager to learn more about design, and whenever I can I take notes.
WORK/ PROJECT DESCRIPTION:
Considering tictac® history and its unmistakable package, the rebranding will seek to update the brand. The logo will be a direct reference to the sound of the packaging, the opening, and closing of the lid, but also the shaking of the packaging itself. The displacement of the typography generates a movement of the logo and its contrast will emphasize its sound.
B1 - Brand Identity
B4 - Brand Strategy