ABOUT THE CREATOR/S:
Communication designer with 14+ years of experience in branding, packaging and editorial. After a decade in advertising agencies, I founded my own studio in Portugal, where I help brands communicate with clarity, strategy and personality. I work with clients worldwide, including France, Switzerland, the UK and Luxembourg — always focused on honest design that connects and differentiates.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Marta
Marta Horta Design Studio
Horta
WORK/ PROJECT DESCRIPTION:
Vô Tónio’s Grocery is a neighbourhood store in Lisbon, passed down through generations. The founder’s son and his wife chose to modernise it while preserving its essence: connection, memory and simplicity. The brand was inspired by their young daughter, who would run into the shop calling “Vô Tónio!” - a cheerful, spontaneous call that became the logo: a hand-drawn speech bubble, imperfect and human. The design includes hand-crafted typography, bread bags with Portuguese sayings, and shopping bags printed with stats on plastic use and its consequences. The most distinctive touch? Business cards made from leftover store boxes, stamped by hand. Each client picked their favourite back, cereal box, wine case, making every card unique.
PRIMARY CATEGORY:
B4 - Brand Strategy
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Vô Tónio’s Grocery – A Living Brand Memory