ABOUT THE CREATOR/S:
Michel Abajoli is a French-Greek designer based in Athens. In 2020, he founded Amd Workroom, a studio committed to delivering impactful and original creative solutions. The studio combines a strong understanding of client needs with a dedication to crafting effective and meaningful designs. For over four years, his work has been centered on visual identity design and typographic aesthetics.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Professional
Michel
Amd Workroom
Abajoli
WORK/ PROJECT DESCRIPTION:
we designed a custom word-mark based on geometric and curved shapes, incorporating visual elements and industrial details inspired by yachting and architecture. The goal was to transition from a ‘gamified’ appearance to a more elegant and techy version, while preserving the company’s digital character and introducing a more refined aesthetic. The visual identity system was developed using the shapes from the V letter, which can be applied as a bold, image-dominant graphic or as a pattern. We wanted for the identity to rely on simple and recognizable elements that define the main brand mark, and together with the appropriate imagery/videography, ensuring strong and versatile applications across all platforms, whether in print or digital form
PRIMARY CATEGORY:
D1 - Print Collateral
SECONDARY CATEGORY:
B1 - Brand Identity
ADDITIONAL CATEGORY:
Virtuelle