ABOUT THE CREATOR/S:
At Davel, creativity is supreme. Throughout the years, we've partnered with companies to help them grow. We design creative campaigns to position brands appropriately in the target markets. Our team analyzes clients, competitors, target audience, and other success factors. Whether you're running an enterprise or a small startup, it's the same for us, and you will get the best-in-class service that levels up to your expectations.
COMPETITION LEVEL:
FIRST NAME:
LAST NAME:
COMPANY:
Studio / Agency
Cristine
Davel Creative Agency
Jabrayan
WORK/ PROJECT DESCRIPTION:
Zove is a premium ice cream brand, which is produced in Armenia and exported to Russia. Moscow and Saint Petersburg are the main market locations. The Aim Great packaging is an important unique selling proposition for any brand and product. Davel Creative Agency was challenged to come up with a naming and branding concept for the ice-cream brand. We had a few problems to solve. The name of the brand needed to sound Armenian for Armenians, but be international for foreigners, while the packaging needed to look premium, yet be acceptable by Russian consumers. The solution Davel came up with the brand name “Zove” as it means “Cool” in Armenian, but for Russian phonetic hearing it sounds like a European brand. For the packaging, we combined
ADDITIONAL CATEGORY:
SECONDARY CATEGORY:
PRIMARY CATEGORY:
D5 - Packaging Design
B1 - Brand Identity
ZOVE